An on-demand adrenaline shot for your email engagement. Use it to revive a dead list, prime a product launch, or rebuild domain reputation whenever you need it.
When people ask Jonathan how to get more emails delivered, his answer surprises them: "First, you need to get more emails clicked." That usually gets blank stares. But behind that answer is a tool that no one else in email deliverability circles is talking about Juice Your List.
Every deliverability expert will tell you to clean your list. Delete inactives. Keep only the engaged. Jonathan rolls his eyes at this. He's seen companies delete over 300,000 contacts without first doing everything possible to maximize the clicks and engagement from those contacts. The result: less revenue, a smaller list, and a better-looking open rate that doesn't actually help the business.
Juice Your List draws on RFM analysis, data mining across large lists, and a specific email sequence that has consistently ranked among the highest-performing emails any client has ever sent. It's been kept out of public circulation for years and this training is the first time it's been shared in full.
A 20-minute deep dive into why the strategy works, when to use it (list revival, pre-launch, post-launch, domain repair), and exactly how to implement it.
Word-for-word copy of the Juice Your List email the highest-performing email across multiple client lists. Slightly modify and send.
"When it comes to optimizing marketing campaigns for maximum profits, there are few people who know more about the science of conversions than Jonathan Drake."
"Jonathan is one of few strategists I know that has the unique ability of drawing wisdom, knowledge, and application from such a diverse, eclectic body of work."
"Over the years Jonathan has put new technology and key innovations on my radar months or even a year before the rest of the world caught on."
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